So there's this add on TV right now encouraging kids to drink water. It's a truly noble effort, but we still agree that if we were kids, it probably wouldn't do the trick.
It shows all these colorful beverages (soda and juice, etc.) and then talks about how many spoonfuls of sugar they have - now there's a good way to scare kids off, mention the sugar content! Then it shows kids drinking water with fun straws and has a hoppy little jingle:
"If you have a thirst
Drink water first!
Good for kids,
Good for life!"
Nice try...
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...along the lines of "Just say no" - and, I fear, about as effective. It's like what they say about locks on suitcases - their good at keeping honest people out.
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